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Technical Sales Manager Jobs

If you’re a technical sales professional looking for your next technical sales manager role, browse the jobs below to see the roles we’re currently recruiting for.

Alternatively, submit your CV for one of our recruitment consultants to review, and we’ll get back to you with potential roles.

Technical Sales Manager Job Description

Technical sales managers sell technical goods throughout an area or region. They are responsible for visiting sales leads and potential clients and pitching their company’s product or service.

Often managing or working with other sales engineers, technical sales managers will need to be knowledgeable about the technical sector they work in and be able to talk comfortably about a product or service they’re selling. Technical sales managers are usually in charge of a region or group of potential clients, working towards sales targets to create as much revenue as possible for their company.

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Salary Survey for Technical Sales Manager Jobs 2024

  • Average Salary: The average base salary for TSM positions in the UK sits around £62,000, with significant variations depending on industry, experience, company size, and location.
  • Salary Range: Base salaries typically range from £48,000 for entry-level TSMs to £90,000+ for seasoned professionals with proven track records leading technical sales teams and exceeding targets.
  • Commissions and Bonuses: Many TSM roles offer lucrative commission structures linked to achieving or exceeding sales targets, particularly in technology-driven industries, potentially doubling or tripling the base salary. Performance-based bonuses are also common, further boosting earnings.
  • Location: London attracts the highest average salaries, followed by major cities like Edinburgh, Manchester, and Bristol. Salaries tend to be lower in smaller towns and rural areas.
  • Industry: Industries like Technology, Telecommunications, and Engineering typically offer higher salaries due to complex technical products, competitive landscapes, and larger deal sizes.
  • Experience: Extensive experience leading technical sales teams, possessing strong technical knowledge of the industry, and achieving consistent results are crucial. Excellent communication, leadership, and negotiation skills are highly valued.
  • Qualifications: Possessing relevant technical certifications (e.g., industry-specific accreditations) or an MBA can enhance earning potential, as does proven success in specific industry segments.

Salary Ranges for Technical Sales Manager Roles in 2024

Detailed breakdown of salary data from various sources:

According to Glassdoor, the average base salary for Technical Sales Managers in the UK is £58,000, while National Technical Sales Managers earn an average of £65,000.

Hays lists a salary range of £55,000-£80,000 for TSM positions, with experienced professionals earning up to £95,000 or more.

Meanwhile, Totaljobs reports an average salary of £64,000 for Technical Sales Manager jobs, with a range of £58,000-£85,000.

Additional Factors:

  • Company Size: Larger companies generally offer higher salaries and more extensive benefits packages compared to smaller enterprises.
  • Benefits: Benefits packages vary greatly and may include health insurance, pension plans, company cars, stock options, travel opportunities, and leadership development programs.
  • Team Size and Performance: Leading larger technical sales teams and consistently exceeding targets significantly impacts earning potential.
  • Technical Expertise: Deep understanding of the specific industry's technical landscape and its application to client needs is crucial for success.

Industry-Specific Considerations:

  • Technology: High demand for technically skilled sales professionals, especially in areas like cloud computing and cybersecurity, can lead to increased earning potential.
  • Telecommunications: Complex solutions and competitive landscapes create a lucrative environment for experienced TSMs with relevant technical knowledge.
  • Engineering: Understanding of engineering principles and ability to translate them into client solutions is valuable, and certifications can enhance earning potential.

The UK market for Technical Sales Managers presents a lucrative opportunity for experienced professionals possessing a combination of technical knowledge, sales expertise, and leadership skills. Although base salaries may differ due to several factors, the potential for commissions, bonuses, and advancement in a dynamic field makes it an exciting and financially rewarding career path.

What Makes A Good Technical Sales Manager?

The best technical sales managers will have mastered the art of consultative selling to current and potential clients by really understanding business needs and what their own company has to offer. With problem-solving natures, high-performing technical sales managers will be able to spot opportunities to pitch a product or service to a partner business.

Strong technical knowledge will allow the highest performing technical sales managers to be able to explain the value of their company’s proposition, discussing the costs vs benefits of other products on the market.

Looking to Recruit a Technical Sales Manager?

Aaron Wallis Sales Recruitment are a specialised sales recruitment agency with over 10 years experience recruiting technical sales staff across a wide range of industry sectors. We can manage your recruitment process for you to ensure you find a technical sales manager who will really deliver for your business.

If you are a company looking to recruit in the technology sector, we offer Technology Sales Recruitment services here, or even more specific, IT Sales Recruitment or SaaS Sales Recruitment

The Benefits of Recruiting with Aaron Wallis

  • 12 Months Rebate
  • Assigned Dedicated, Experienced Account Manager
  • Psychometric Profiling
  • Bespoke Interview Questions
  • Fixed Price Recruitment Service
  • Candidate Ability & Skills Testing

To place your sales vacancy with Aaron Wallis, click to call: 01908 061400 or submit a vacancy now.

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Lucy Burrows, Aaron Wallis Sales Recruitment

by Lucy Burrows

Recruitment Consultant

Lucy Burrows, Aaron Wallis Sales Recruitment

About the author

Lucy Burrows

Lucy is a diligent and stealthily competitive recruiter passionate about delivering clients’ expectations and helping candidates perform their best in interviews.  She thrives on ensuring that the role is suitable for every candidate and hearing about the successes of her placements.  Her content is straightforward, easy-to-read advice focused on first interview tips.

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As always we were extremely impressed with Rob's understanding of the role and our specific needs.

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Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

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Director, Education Support

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

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Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

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Generally good standard of candidates. Especially liked the personality profile. Overall good value for money and will certainly use you again.

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Thank you for your dedicated help during the recruitment process - we came to you after unsuccessfully searching elsewhere, and hired, not one, but two! Quick response times, and a really personal approach, without being pushy.

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We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

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I could not suggest anything I would like you to do better. The service you provided materially exceeded my expectations. I would especially like to commend Simon Bonner; he is easily the best recruitment consultant I have ever dealt with. I particularly valued his advice and guidance throughout the recruitment process. 

UK Sales Manager, BTS Holdings Limited 

Really good service. Just the right amount of contact and easy to deal with.

HR Manager, Zircon Software Ltd

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

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I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!

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Professional and responsive from start to finish. I would highly recommend. Special thanks to Sophie J for her help and support throughout.

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George Humphries was a complete professional at every point, from our first phone conversation to his “good luck tomorrow” text on Sunday before I started in my new role.

E. Fry, Candidate

I had a great experience. Helped me every step of the way to get my new job. Sophie was very polite, kind and helpful!

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Simon was knowledgeable on his clients history, background and what their requirements were and he worked around time zones, holidays and a pandemic to get the right result.

J. Tooze, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with he was supportive really quick at replying and really put me at ease.

J. Marcinkiewicz, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with.

J. Marcinkiewicz, Candidate

I have to say using Aaron Wallis Recruitment has been nothing but an absolute pleasure. I've used many agencies over the years as the client and the candidate and its not always been a pleasurable experience!

L. Knowles, Candidate

The most professional recruitment agency I've ever worked with. Robert Scott was extremely proactive and send me a detailed briefing before each interview, ensuring I was well prepared.

D. Bermant, Candidate

The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.

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I had the absolute pleasure of working with George Humphries on finding a placement best suitable for me.

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Rob was really helpful when I was putting together a presentation for the second stage interview. Overall their communication was great and kept me updated of any progress

J. McGrattan, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

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Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)

K. Everitt, Candidate

Very polite and friendly and was very helpful finding me my next new role.

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K. Peacock, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate 

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

Sophie helped me secure a new role I have been searching for. She took her time to explain clear and concisely all I needed to succeed at the interview stage. Thanks again Sophie!

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Excellent experience. Knowledgeable staff and really went the extra mile. Found my ideal position and I couldn't be happier. Special shout out to Sam and George: who made the process smooth and easy for me. Highly recommend.

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