Darren at Aaron Wallis was really encouraging and helpful. He was very responsive and regularly made phone calls to explain the job opportunities available, and guided me through the application process. I was successful and secured my new job thanks to Darren's support and guidance"

Alys Brown

A photo of Darren Dewrance, Aaron Wallis Sales Recruitment

Sales Development Representative Jobs

If you're looking for a Sales Development Representative (SDR) role, use our job search feature to look through the roles we're currently recruiting for.

Alternatively, submit your CV for one of our consultants to review, and we'll get back to you with possible opportunities.

Sales Development Representative Job Description

As a Sales Development Representative (SDR), your primary responsibility is to generate qualified leads and drive revenue growth for the company. Utilising your exceptional communication skills, you will proactively reach out to potential customers, conduct product demonstrations, and build strong relationships. Your objective is to identify opportunities and hand off qualified prospects to the sales team, contributing to the overall success of the organisation.

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Salary Survey for Sales Development Representative Jobs 2024

Average Salary: The average base salary for SDR positions in the UK sits around £31,286, with significant variations depending on industry, experience, company size, and location.
Salary Range: Base salaries typically range from £26,000 for entry-level SDRs to £45,080 for seasoned professionals with proven track records in prospecting, lead generation, and exceeding quotas.
Commissions and Bonuses: While less common than pure sales roles, some SDR positions offer performance-based bonuses linked to exceeding lead generation targets or qualifying high-quality leads, potentially boosting earnings by 10-15%.
Location: London attracts the highest average salaries, followed by major cities like Edinburgh, Manchester, and Bristol. Salaries tend to be lower in smaller towns and rural areas.
Industry: Industries like Technology, Finance, and Professional Services typically offer higher salaries due to larger sales pipelines, complex products, and competitive landscapes.
Experience: Extensive experience exceeding lead generation targets, demonstrating strong communication and prospecting skills, and possessing industry knowledge is beneficial.
Qualifications: Relevant certifications (e.g., SalesForce) or a relevant degree can enhance earning potential, but a proven track record in lead generation is often equally valued.

Salary Ranges for Sales Development Representative Roles in 2024

Detailed breakdown of salary data from various sources:

According to Glassdoor, the average base salary for Sales Development Representatives (SDRs) in the UK is £30,000, while Senior SDRs earn around £33,000.

Hays lists a salary range of £28,000 to £42,000 for SDR positions, with variations depending on industry and location.

Totaljobs reports an average SDR salary of £32,500, with a range of £29,000 to £40,000.

Additional Factors:

Company Size: Larger companies generally offer higher salaries and more extensive benefits packages compared to smaller enterprises.
Benefits: Benefits packages vary greatly and may include health insurance, pension plans, training opportunities, and sales-specific incentives.
Company Performance: SDRs in high-performing companies often have more opportunities for bonuses and career progression.
Team Management: Leading smaller SDR teams or managing specific territories can impact earning potential in some roles.

Industry-Specific Considerations:

Technology: Deep understanding of the technology landscape and its application to client needs can be advantageous.
Finance: Understanding complex financial products and regulations can be valuable, and strong communication skills are crucial.
Professional Services: Building relationships with potential clients and understanding their needs is essential.

The market for Sales Development Representatives (SDR) in the UK provides a range of opportunities with different base salaries and earning potential. While experience and performance are significant factors affecting income, the possibility of bonuses, advancement in career, and an active sales environment makes it a fulfilling career path for those with exceptional communication and prospecting skills.

What Makes a Great Sales Development Representative?

A good Sales Development Representative (SDR) possesses several key qualities. Firstly, they excel in communication, actively engaging with prospects and articulating the value of products or services. They are persistent, consistently following up and maintaining relationships. Effective SDRs are skilled at research, identifying potential leads and understanding their needs. They exhibit resilience, handling rejection and setbacks with determination. A good SDR is also a team player, collaborating with colleagues to drive sales growth and achieving targets through their tenacity and adaptability.

Looking to Recruit a Sales Development Representative?

Aaron Wallis are a specialist sales recruitment agency with years of experience in finding quality salespeople who can hit targets and bring consistent revenue into businesses. Chances are we've already spoken to your ideal candidate.

The Benefits of Recruiting with Aaron Wallis

12 Months Rebate
Assigned Dedicated, Experienced Account Manager
Psychometric Profiling
Bespoke Interview Questions
Fixed Price Recruitment Service
Candidate Ability & Skills Testing

To place your sales vacancy with Aaron Wallis, click to call: 01908 061400 or submit a vacancy now.

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With hundreds of jobs available, now is the time to look for your perfect position

A photo of Sophie Jones, Aaron Wallis Sales Recruitment

by Sophie Jones

Associate Director

About the author

Sophie Jones

Sophie is an Associate Director at Aaron Wallis, and her main focus is to help clients find the best sales talent while ensuring that candidates secure the best professional fit. Sophie doesn't just fill vacancies; she strives to understand her clients' business goals, and she identifies candidates who will not only excel in the role but also contribute to the company's long-term success. Maintaining open communication is crucial, and Sophie ensures that clients are well-informed throughout the recruitment process, addressing any concerns and ensuring that expectations are met. She's a trusted advisor, and her ability to build bridges, solve problems, and advocate for success makes her an invaluable asset in the World of sales recruitment.

Please call us to discuss your next move

Milton Keynes

Birmingham

Bristol

Leeds

Sales Account Manager

Up to £40000 per annum + car allowance, bonus, benefits

Lincolnshire

Area Sales Manager

£25000 - £30000 per annum + £40,000 OTE

Middlesbrough

Agency Account Manager

£28000 - £30000 per annum + Commission, Extensive Benefits Package

London

Telesales Advisor

£25000 - £28000 per annum + £40,000 OTE

Birmingham

Account Manager - Inbound Enquiries

£27000 - £35000 per annum + health, pension, OTE

Kent

Sales Account Manager. Hybrid

Up to £28000 per annum + Bonus + Benefits

Weston-super-Mare

Business Development Manager

£40000 - £45000 per annum + SUV, Pension, generous OTE, Benefits

Leicestershire

Regional Sales Manager

Up to £50000 per annum + £70K OTE + Benefits

Southampton

Northern Sales Manager, Capital Equipment

£50000 - £55000 per annum + £80K OTE + Car Allowance

Leeds

Regional Sales Manager

Up to £50000 per annum + £70K OTE + Benefits

Colchester

Area Account Manager

Up to £40000 per annum + Car, Pension, Uncapped OTE, Benefits

Peterborough

Sales Account Manager. Hybrid

Up to £28000 per annum + Bonus + Benefits

Somerset

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Our employers say...

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

Very professional service and will certainly be in contact for future recruitment.

Director, Blakedown Sport & Play Ltd

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

George is a joy to work with, and I'd recommend him to anyone seeking that unicorn hire - he found me mine, and I'm delighted!

Director, Education Support

I could not suggest anything I would like you to do better. The service you provided materially exceeded my expectations. I would especially like to commend Simon Bonner; he is easily the best recruitment consultant I have ever dealt with. I particularly valued his advice and guidance throughout the recruitment process.

UK Sales Manager, BTS Holdings Limited

I can't fault Sam or AW! Sam was a pleasure to work with and provided great support from the start. Sam always provided me with timely updates when required and provided outstanding candidates!

Director, Waste Managed Ltd

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.

Chief Financial Officer, Alphametrics

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

As always we were extremely impressed with Rob's understanding of the role and our specific needs.

Managing Director, Speck & Burke

Generally good standard of candidates. Especially liked the personality profile. Overall good value for money and will certainly use you again.

Managing Director, Medicash

Really good service. Just the right amount of contact and easy to deal with.

HR Manager, Zircon Software Ltd

Thank you for your dedicated help during the recruitment process - we came to you after unsuccessfully searching elsewhere, and hired, not one, but two! Quick response times, and a really personal approach, without being pushy.

Managing Director, Accora Ltd

Sophie did a great job at understanding our business and our needs, she is extremely professional and we hugely benefitted from her experience and expertise.

HR Manager, The Data Privacy Group Ltd

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

George is a rare find in the world of recruitment - communicative without being pushy or over-bearing. He listens and understands what the customer needs as gets to know the business to ensure he provides fully competent candidates who fit.

HR Manager, Big Dug

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

George came recommended by a colleague and has been a pleasure to work with. He was great at updating us on his progress and ensured a great experience for both client and candidate.

HR Manager, Annapurna Recruitment Ltd

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

More info on our sales recruitment service

Our candidates say...

A. Brown, Candidate

Sophie contacted me about a role explained the details clearly and made sure I was ready for the interview. She kept in touch every step of the way till I started the job. Thank you Sophie for a great experience.

S. Powell, Candidate

Very polite and friendly and was very helpful finding me my next new role.

K. Craggs, Candidate

Managed to get me placed within a week! Really friendly and easy to deal with. Always available for a call and my biggest challenge was I was in work at the time I was looking for my next opportunity (which is stressful) but Sam made that easy.

P. Fitzsimons, Candidate

Excellent experience. Knowledgeable staff and really went the extra mile. Found my ideal position and I couldn't be happier. Special shout out to Sam and George: who made the process smooth and easy for me. Highly recommend.

K. Pearce, Candidate

I would highly recommend Aaron Wallis Recruitment, Darren was extremely helpful and provided me with plenty of advice and support throughout the whole process.

D. Bretherton, Candidate

I have to say using Aaron Wallis Recruitment has been nothing but an absolute pleasure. I've used many agencies over the years as the client and the candidate and its not always been a pleasurable experience!

L. Knowles, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

Sophie has been fantastic and always so attentive, highly recommend.

T. Ashbourne, Candidate

Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)

K. Everitt, Candidate

George above and beyond to make sure I had everything I need to secure my new role. Outstanding Professional.

A. Kirkland, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate

The staff at Aaron Wallis were fantastic. Throughout the process, they maintained excellent communication and I always knew where I stood.

M. Owusu, Candidate

Professional and responsive from start to finish. I would highly recommend. Special thanks to Sophie J for her help and support throughout.

N. Leney, Candidate

The most professional recruitment agency I've ever worked with. Robert Scott was extremely proactive and send me a detailed briefing before each interview, ensuring I was well prepared.

D. Bermant, Candidate

I had a very good experience with Aaron Wallis. The company itself is offering great content for all things related to the hiring process. I definitely recommend.

J. Ostermeier, Candidate

Sam was by far the most professional and helpful of any individual I've ever dealt with through a recruitment agency. He was supportive and thorough throughout the process. He definitely goes the extra mile for you. A pleasure to deal with. I would highly recommend him. An asset to Aaron Wallis

M. Wyer, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!

D. Burgess, Candidate

I had a great experience. Helped me every step of the way to get my new job. Sophie was very polite, kind and helpful!

J. Parnham, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with he was supportive really quick at replying and really put me at ease.

J. Marcinkiewicz, Candidate

For anyone looking for work, I can't recommend Aaron Wallis highly enough.

C. Rockliffe, Candidate

When talking with Simon you felt relaxed cared to help you find a position that suited your needs

D. Pinder, Candidate

The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.

L. Colagrossi, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

I would highly recommend thank you to Darren for helping me secure my new job role! Excellent service all round!

G. Thompson, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

The detail put into the preparation for interviews and the detail of the job description was first class. Rob and Simon in particular are amongst the best I've ever dealt with.

K. Peacock, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

I had the absolute pleasure of working with George Humphries on finding a placement best suitable for me.

A. Van Der Mescht, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

George Humphries was a complete professional at every point, from our first phone conversation to his “good luck tomorrow” text on Sunday before I started in my new role.

E. Fry, Candidate

Simon was knowledgeable on his clients history, background and what their requirements were and he worked around time zones, holidays and a pandemic to get the right result.

J. Tooze, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

George is a fantastic recruitment agent and provides a great service. It was a pleasure I thoroughly recommend George to anyone.

C. Beaugie, Candidate

Friendly, proactive, communicative. Overall a really positive experience.

R. Houston, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.

C. Caine, Candidate

Sophie helped me secure a new role I have been searching for. She took her time to explain clear and concisely all I needed to succeed at the interview stage. Thanks again Sophie!

O. Oladejo, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with.