"A great recruitment company to work with! Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with."
Agathe Bauchet, Candidate
Digital Sales Jobs
Pretty much all sectors are going through some sort of digital transformation at the moment – particularly post-Covid19 with the digitisation of commerce, communication and consumption.
McKinsey’s Global Survey of Executives (2020) found that companies had accelerated the digitisation of their customer and supply-chain interactions by three to four years following the pandemic. Further to this, the share of digitally enabled products in their portfolios had been accelerated by seven years on average.
At Aaron Wallis Sales Recruitment a large proportion of our work is now in digital sales roles, including sectors like:
- Digital media sales recruitment
- SaaS sales recruitment
- PaaS sales recruitment
- IaaS sales recruitment
- Software sales recruitment
- Cyber security sales recruitment
- Digital marketing recruitment
Use our search facility to look for the digital sales jobs which Aaron Wallis is currently recruiting for:
Salary Survey for Digital Sales Jobs 2024
- Average Salary: The average base salary for digital sales positions in the UK sits around £45,000, with significant variations depending on experience, specialisation, location, and company size.
- Salary Range: Base salaries typically range from £30,000 for entry-level positions to £80,000+ for senior roles with in-depth knowledge and proven track records.
- Commissions and Bonuses: Many digital sales roles offer commission structures linked to individual performance, potentially doubling or tripling the base salary. Performance-based bonuses are also common, further boosting earnings.
- Location: London attracts the highest average salaries, followed by major cities like Edinburgh, Manchester, and Bristol. Salaries tend to be lower in smaller towns and rural areas.
- Specialisation: Selling high-value, complex digital solutions like marketing automation platforms or SEO services commands higher salaries compared to basic website design or generic advertising services.
- Experience: Experience plays a crucial role, with seasoned professionals earning significantly more than entry-level individuals. Strong digital marketing knowledge, communication skills, and the ability to adapt to evolving online trends are highly valued.
- Qualifications: Possessing industry-specific certifications (e.g., Google Ads Certification, Hubspot Inbound Marketing Certification) or vendor certifications can significantly enhance earning potential.
Salary Ranges for Digital Sales Roles in 2024
Detailed breakdown of salary data from various sources:
According to Glassdoor, the average base salary for Digital Marketing Sales Representatives in the UK is £44,000, while it's £52,000 for Sales Account Managers.
Hays lists the salary range for Digital Sales positions as £35,000 to £65,000, with Senior Sales Specialists earning up to £85,000 or more.
Totaljobs reports that the average salary for Digital Sales Account Manager jobs is £48,000, with a salary range of £40,000 to £75,000.
Additional Factors:
- Company size: Larger digital agencies or e-commerce companies generally offer higher salaries and more extensive benefits packages.
- Benefits: Benefits packages vary greatly and may include health insurance, pension plans, flexible working arrangements, and training programs specific to digital marketing tools and platforms.
- Sales Channel: Direct sales roles typically offer higher earning potential compared to inside sales positions.
- Performance Metrics: The specific performance metrics used for commissions and bonuses can significantly impact earnings, often focusing on website traffic, lead generation, and conversion rates.
The digital sales market in the UK provides an array of opportunities for those with a solid understanding of digital marketing concepts and the ability to navigate the constantly evolving online landscape. While base salaries may vary depending on individual circumstances, the potential for lucrative commissions, bonuses, and career advancement makes it a financially rewarding and dynamic field to work in.
Recruit digital sales staff
Fill in a short form, or give us a call on 01908 061400 and we’ll be in touch as soon as we can.
If you are a company looking to recruit in the technology sector, we offer Technology Sales Recruitment services here, or even more specific IT Sales Recruitment or SaaS Sales Recruitment.
Looking for your next role in digital sales?
Search digital sales roles, or submit your CV for our recruitment consultants to review.
Fill in a short form, or give us a call on 01908 061400 and we’ll be in touch as soon as we can.
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by Rob Scott
Managing Director
About the author
Rob Scott
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