Green Technology Sales Market Report 2025

Executive Summary

As of 2025, the UK Green Technology market has reached a significant milestone, with its value climbing to £125 billion. This growth has been fueled by continued government support, technological advancements, and a strong demand for sustainable solutions. Renewable energy remains the largest segment of the market, accounting for 25% of the total value, followed by waste management, water treatment, and energy efficiency technologies. The rapid development of low-carbon transport, air pollution control, and carbon capture has also contributed to this impressive expansion.

Employment in the green technology sector has grown substantially, with approximately 250,000 professionals now working across various industries. Sales roles, comprising 10% of the workforce, have been essential in driving demand for green technologies like renewable energy and electric vehicles. Professionals in these roles have seen rising salaries, reflecting the growing importance of their expertise in promoting sustainability.

Despite these achievements, challenges persist. High initial costs of adopting green technologies, slow infrastructure rollout, and supply chain issues—such as shortages of critical materials for energy storage—continue to pose obstacles. Moreover, a skills gap remains, particularly in specialized areas like carbon capture and environmental analytics. However, the sector remains on a strong growth trajectory, with projections indicating that the market will continue to expand, potentially reaching £220 billion by 2030. The UK’s leadership in green technologies is poised to have a significant impact on both the economy and the global fight against climate change.

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Green Technology Market Size and Growth Rate

The Green Technology market in the UK has shown consistent growth over the past decade, driven by increasing policy support, technological advancements, and growing demand for environmental solutions. From £69.6 billion in 2015, the market expanded to £102 billion by 2022, with strong momentum continuing into 2023 and beyond.

Projections indicate that by 2025, the market will reach £125 billion, supported by increased investment in renewable energy, waste management, and low-carbon technologies. Renewable energy is expected to hold the largest share (25%, £31.3 billion), followed by waste management (15%, £18.8 billion), and water treatment (12%, £15 billion). Other key sectors include energy efficiency, air pollution control, and sustainable agriculture.

From 2026 to 2030, growth is expected to accelerate, reaching £220 billion by 2030. This expansion will be fueled by further technological innovations, the rise of green investments, and corporate sustainability initiatives. The low-carbon sector, environmental monitoring, and carbon capture will see notable gains as businesses and governments strive toward net-zero targets.

With the UK positioning itself as a leader in sustainability, the Green Technology market is poised for rapid expansion, contributing significantly to economic growth and climate goals.

What makes up the Green Techology market?

Category	Proportion of Market (%)	Absolute Value (£ billion)
Renewable Energy (e.g., wind, solar)	25%	31.3
Waste Management & Recycling	15%	18.8
Water & Wastewater Treatment	12%	15.0
Energy Efficiency Technologies	10%	12.5
Environmental Consulting & Engineering	8%	10.0
Air Pollution Control	7%	8.8
Low Carbon Transport (e.g., EVs)	7%	8.8
Carbon Capture & Storage	6%	7.5
Environmental Monitoring & Analytics	5%	6.3
Sustainable Agriculture & Land Use	5%	6.3
Total	100%	125.0

Green Technology Professionals

In 2025, the UK Green Technology market is projected to employ around 250,000 professionals, driven by growth in renewable energy, waste management, and low-carbon transport. Despite this expansion, the sector faces a skills gap, particularly in specialized areas like carbon capture and environmental analytics.

Green Technology Sales Professionals

Approximately 25,000 professionals (10% of the workforce) are expected to work in sales roles in 2025. These professionals are crucial in promoting renewable energy, energy-efficient technologies, and other green solutions as demand for sustainability grows.

Average sales salaries in green technology

Role	Base Salary (GBP)	OTE (GBP)	Sources
Sales Development Representative (SDR)	£30,000 - £44,000	£44,000 - £66,000	LinkedIn, Glassdoor
Sales Executive	£33,000 - £55,000	£55,000 - £77,000	Glassdoor, Payscale
Account Manager	£38,500 - £60,500	£60,500 - £82,500	Glassdoor, LinkedIn, Payscale
Business Development Manager	£44,000 - £66,000	£66,000 - £88,000	Indeed, Glassdoor, LinkedIn
Territory Sales Manager	£49,500 - £71,500	£71,500 - £93,500	Indeed, Glassdoor
Regional Sales Manager	£55,000 - £77,000	£77,000 - £99,000	Indeed, Glassdoor, Payscale
National Sales Manager	£60,500 - £82,500	£82,500 - £104,500	Indeed, Glassdoor
Sales Specialist	£95,000 - £120,000	£121,000 - £145,000	Glassdoor, LinkedIn
Sales Director	£120,000 - £156,000	£144,000 - £182,000	LinkedIn, Glassdoor, Payscale

Sales Trends in Green Technology

The green technology sector in the UK is witnessing a strong surge in demand, driven by both government initiatives and growing public awareness of environmental issues. Renewable energy solutions, electric vehicles (EVs), and energy-efficient technologies are gaining prominence as consumers and businesses seek to reduce their carbon footprints. Government policies, including subsidies and investment in infrastructure, are facilitating the transition to green technologies. This includes incentives for adopting electric vehicles and promoting energy-efficient products for homes and businesses.

Additionally, advancements in clean energy technologies, such as solar, wind, and hydrogen power, are contributing to the expansion of the green sector. As sustainability becomes a key priority across industries, businesses are increasingly integrating green solutions into their operations. The green technology market in the UK is expected to continue its growth trajectory, with rising consumer demand for environmentally-friendly products and services.

Green Tech Industry Challenges

The green technology industry in the UK faces several challenges despite its rapid growth. One of the primary obstacles is the high cost of adopting sustainable technologies, which can deter both consumers and businesses from making the transition. While government incentives help, they are often not enough to offset the initial investment required for green technology, especially in sectors like electric vehicles and renewable energy infrastructure. Another challenge is the slow pace of infrastructure development, particularly in the EV market, where charging stations remain limited in certain areas.

Additionally, the industry faces supply chain issues, such as the availability of critical materials like lithium for batteries, which can impact production and increase costs. There is also the issue of skill shortages in the workforce, as green technologies require specialized knowledge, and the demand for skilled workers is growing faster than supply. These factors pose significant hurdles for the long-term success of green technology in the UK.

Top Companies Shaping the Green Tech Industry

Powerhouse Energy: This company specialises in the conversion of waste plastic into hydrogen, providing a solution for waste management and energy generation. Their technology aims to reduce landfill waste and produce cleaner energy.
Ceres Power: A leader in fuel cell technology, Ceres Power is developing highly efficient and low-cost fuel cells that can be used for clean energy generation in homes, businesses, and vehicles.
Grid Edge: Grid Edge optimises energy usage and reduces carbon emissions through AI-powered software. They offer smart building technologies that help companies and consumers reduce energy costs and improve energy efficiency.
E.ON UK: Part of the E.ON Group, this company is focused on energy solutions, including renewable energy services like solar, wind, and energy storage systems, helping both consumers and businesses transition to green energy sources.
Tidal Lagoon Power: Specializing in renewable energy generation from tidal forces, Tidal Lagoon Power is working on large-scale tidal energy projects that aim to harness the UK's natural tidal resources to generate sustainable electricity.
Bright Blue Energy: This company provides energy storage solutions, integrating renewable energy with smart storage systems to help manage and store energy from solar, wind, and other green technologies, improving energy reliability.
Pell Frischmann: A multidisciplinary engineering consultancy, Pell Frischmann is heavily involved in green technology, offering solutions in sustainable urban design, renewable energy infrastructure, and environmental consultancy for the built environment.