CyberSecurity Sales Market Report 2025

Executive Summary

The UK cybersecurity market has expanded significantly, growing from £4 billion in 2015 to £14 billion in 2025, with a 12% CAGR, outpacing the global market's 10% CAGR. This growth is driven by regulatory initiatives, early adoption of advanced technologies, and increased digitalisation across sectors. The market comprises 60% services, including consulting, managed security, and incident response, and 40% products such as network and endpoint security.

Employment in the UK cybersecurity sector has surged to 65,000 professionals in 2024, though a skills gap persists, with a shortfall of over 9,300 workers. Emerging trends include a shift toward cybersecurity-as-a-service, adoption of Zero Trust frameworks, AI integration, and vendor consolidation. Challenges include evolving cyber threats, a widened attack surface, and the need for robust compliance with global standards.

Top UK companies include Darktrace, Sophos, and Adarma, alongside global leaders like Palo Alto Networks and CrowdStrike. As the sector continues its rapid growth, demand for skilled professionals and innovative solutions remains high.

We welcome the redistribution or reference to this report, please cite Aaron Wallis Sales Recruitment and www.aaronwallis.co.uk as the author.

Cybersecurity Market Size and Growth Rate

The UK cybersecurity market has grown significantly in the last 10 years, now valued at £14 billion, reflecting robust growth from c.£4 billion in 2015. This expansion represents a compound annual growth rate (CAGR) of 12%, driven by the UK's proactive regulatory measures and its early adoption of advanced cybersecurity technologies.

Globally, the market stands at £198 billion in 2025, up from £61 billion in 2015, with a CAGR of 10%. The UK continues to outpace global growth, highlighting its strategic focus on cybersecurity as a national priority amidst the increasing complexity of cyber threats.

This steady upward trend is expected to persist, supported by greater investment in innovative defence solutions and the rising prevalence of digitalisation across sectors. The market's maturity demonstrates a balanced response to evolving security challenges, positioning the UK as a leader in the global cybersecurity landscape.

What makes up the Cybersecurity market?

Category	Type	Approximate Revenue Proportion (%)
Cybersecurity Services (Total: 60%)	Consulting and Professional Services	25%
	Managed Security Services	20%
	Training and Education	5%
	Incident Response	10%
Cybersecurity Products (Total: 40%)	Network Security	15%
	Endpoint Security	10%
	Identity and Access Management	5%
	Threat Intelligence and Analytics	5%
	Other Security Products	5%

Cybersecurity Professionals

As of 2024, the United Kingdom employed approximately 65,000 cybersecurity professionals, a significant increase from 28,500 in December 2021. Cybersecurity has been the fastest growing IT sector in headcount in the last 5 years.

Despite this growth, there remains a notable skills gap, with an estimated shortfall of over 9,300 workers in the cybersecurity sector. This shortage underscores the ongoing demand for qualified professionals to protect against evolving cyber threats.

Cybersecurity Sales Professionals

Approximately 9,000 salespeople work in the UK cybersecurity sector in 2024, based on industry averages and available workforce data.

Average sales salaries in cybersecurity

Role	Base Salary	OTE	Source
Cyber Security Sales Executive	£30,598	£34,642	Glassdoor, 2024
Sales Consultant – Cyber Sales	£30,000	£45,000	Reed UK, 2024
Cyber Security Sales Associate	£35,000	£50,000	Indeed UK, 2024
Cyber Sales Development Representative	£25,000	£60,000	Indeed UK, 2024
IT Technical Sales Engineer	£35,000	£80,000	Indeed UK, 2024
Cybersecurity Sales Engineer	£45,000	£70,000	Indeed UK, 2024
Cyber Security Sales Specialist	£53,647	£88,427	Aaron Wallis, 2024
Territory Manager UK&I - Cyber Security	£50,000	£90,000	Indeed UK, 2024
Security Sales Specialist, UK Public Sector	£60,000	£100,000	Indeed UK, 2024
Head of Sales - Cybersecurity	£85,000	£150,000	Indeed UK, 2024
Sales Director - Cybersecurity	£100,000	£180,000+	Glassdoor, 2024

Sales Trends in Cybersecurity

Emerging sales trends in cybersecurity are driven by the evolving threat landscape and increased emphasis on digital transformation. Businesses are shifting from traditional product-based sales to service-oriented models like cybersecurity-as-a-service (CaaS), offering scalability and flexibility to address varying customer needs. Zero Trust frameworks are becoming a focal point, driving demand for solutions that authenticate and monitor all users and devices.

Another trend is the integration of AI and machine learning into sales pitches, emphasizing proactive threat detection and response capabilities. Vendor consolidation is also gaining traction, as customers prefer unified platforms over fragmented tools, reducing complexity and costs.

Managed detection and response (MDR) services are in high demand, catering to organizations lacking in-house expertise. Sales teams are leveraging customized solutions tailored to specific industries like healthcare or finance. Additionally, cyber insurance partnerships are emerging, highlighting proactive risk management to complement insurance policies.

Cybersecurity Industry Challenges

The rise of sophisticated cyberattacks, such as ransomware and advanced persistent threats (APTs), targets critical infrastructure and sensitive data. Organizations struggle with evolving threats and a shortage of skilled cybersecurity professionals. The shift to remote work and cloud-based environments expands the attack surface, while phishing and social engineering attacks exploit human vulnerabilities.

Regulatory compliance adds complexity, requiring robust frameworks to meet diverse global standards. Additionally, securing emerging technologies like IoT, AI, and 5G poses unique risks. Ensuring proactive threat detection, rapid response, and strong cybersecurity culture is crucial to overcoming these challenges.

Top Companies Shaping Cybersecurity

United Kingdom:

Darktrace: A Cambridge-based company specializing in AI-driven cybersecurity solutions. Specific revenue figures are not publicly disclosed.
Sophos: Headquartered in Abingdon, Sophos provides comprehensive security solutions, including endpoint protection and network security. Specific revenue figures are not publicly disclosed.
Adarma: Based in Edinburgh, Adarma offers managed detection and response services. Specific revenue figures are not publicly disclosed.

Global:

Palo Alto Networks: A leader in cybersecurity, offering advanced firewalls and cloud-based security solutions.
CrowdStrike: Specializing in endpoint security with a cloud-native platform.
Fortinet: Known for high-performance network security solutions.
Cisco: A global technology leader providing a wide range of cybersecurity solutions.