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Sales Industry Statistics

 Aaron Wallis is a leader in the UK sales recruitment industry and has researched and commissioned some of the largest UK and Irish sales professionals surveys over the last few years. In 2009 Aaron Wallis conducted research titled 'The State of Sales in The UK, a Comprehensive Overview of the British Sales Industry', which asked 70 questions to sales professionals about working in the UK sales sector. Our most recent survey, launched in 2013, found the changes that the sales industry has had to adapt to in the last few years by collecting the results from 726 sales professionals. Alongside these two surveys, this section of our website contains an overview of the current UK sales industry, as well as some other useful reports and surveys.

This information is free to download to our employer and candidate clients and provides a powerful and fascinating insight into the minds of sales professionals.

Use of the Survey Information (the legal bit)

The State of Sales in the UK information is Copyright © Aaron Wallis Recruitment and Training Limited, 2014. All rights reserved. The copyright in this work is vested in Aaron Wallis Sales Recruitment, and the document is issued in confidence for the purpose only for which it is supplied. The information contained in this survey can be reproduced in whole, or in part, and used for any means on the proviso that Rob Scott and/or Aaron Wallis Sales Recruitment is cited as the work's author, and a reference is given to www.aaronwallis.co.uk. Use of the report, and the statistics within the report, is free for education and training purposes. 

We Welcome Academic Use and Academic Study of the Report Findings

The report and statistics have been used extensively by undergraduates and students. We welcome academic study of the report and would love to hear your findings and thoughts - please email info@aaronwallis.co.uk. However, please ensure the correct referencing of the survey and ideally point to the complete source on www.aaronwallis.co.uk.

Harvard Citation for 2014 Sales Survey Report

In-text: (Aaron Wallis UK Sales Survey, 2014)

Your Bibliography: Aaron Wallis Sales Recruitment. (2014). The State of Sales in the UK. [online] Available at: https://www.aaronwallis.co.uk/2014-sales-survey.pdf 

Published: 26th March 2021

Date published: 3rd March 2025

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Rob Scott - Aaron Wallis

by Rob Scott

Managing Director

Rob Scott, Aaron Wallis Sales Recruitment, Author Photo

About the author

Rob Scott

Rob is the Managing Director of Aaron Wallis Sales Recruitment, a national recruitment agency specialising in sourcing sales and marketing staff for businesses across a broad range of commercial sectors. Before setting up Aaron Wallis, Rob spent ten years at a specialist Sales and Marketing recruitment division of a £0.5BN recruitment group, leaving in 2007 as Marketing & Sales Director to establish Aaron Wallis.
 
With over 24 years of experience in sales recruitment, Rob is a History graduate with an MBA (Merit) and a PgCert in Management Practice.  In 2007, 2009 and 2013 Rob conducted the most extensive surveys of sales professionals in the UK and is a trusted authority in the sales industry. From guiding employers through the recruitment process to helping candidates find their dream job, Rob's advice has been quoted in leading publications such as Business Insider and The Independent, as well as OnRec, which host The Online Recruitment Awards every year.

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